Matrix · Freshness
ContentFreshness & Dynamic Re-linkingmedium efforthigh volatility
The myth
Domain authority still dominates AIO ranking.
The receipt says
Recency (last 12 months) outperforms Domain Rating for time-sensitive AIO inclusion.
Impact
7.9
How much this moves citations
Consensus
6.9
How much the industry agrees
Evidence
76%
Strength of underlying research
Engines
1
Google AIO
Nuance
Old evergreen content decays fast in AIO — refresh cadence matters.
Primary source
Recency signals matter more than domain authority for AI Overviews
Primary researchProfound
Profound: published-date freshness within last 12 months predicts AIO inclusion better than Domain Rating for time-sensitive queries.
https://tryprofound.com/research/aio-recency ↗Published 2025-05-01 · Evidence 76%
Applies to
Google AIO