Matrix · Rewrite strategy
ContentOn-Page Structure & Schemamedium effortmedium volatility
The myth
Token-level text editing is the best way to rewrite content for AI crawlers.
The receipt says
Optimizing high-level features — structural, content and linguistic properties — outperforms token rewriting for citation lift and preserves readability.
Impact
7.0
How much this moves citations
Consensus
6.0
How much the industry agrees
Evidence
72%
Strength of underlying research
Engines
4
ChatGPT, Claude, Perplexity, Gemini
Nuance
Practical read: fix the shape of the page before you fuss over phrasing. Token-level rewriting also risks flattening voice.
Primary source
Feature-level optimization beats token-level rewriting
Primary researchLiu et al.
FeatGEO abstracts pages into structural, content and linguistic features and optimizes those instead of rewriting raw tokens, increasing LLM citation visibility without degrading natural-language quality.
https://arxiv.org/abs/2604.19113 ↗Published 2026-04-01 · Evidence 72%
Applies to
ChatGPTClaudePerplexityGemini